Content strategy and a weekly content calendar
The problem is almost never a lack of motivation: it's turning the camera on without knowing what to film. That's fixed with a plan, not with willpower.
What's included
Exactly what you get, and how often.
- The week's plan, in writing. Not a random idea sent by message: the list of pieces, the account each one is for and what it's meant to do.
- Filming blocks, not one-off pieces. Everything that can be filmed in one go, in the same outfit and the same light, gets grouped together. You get three times as much out of every hour.
- A weekly results review. Reach, retention, saves and growth. With the numbers, not impressions.
- Continuous adjustment. If something doesn't work two weeks in a row, it changes. If it works, we make the most of it until it stops.
What we don't do
Same as always: if we don't tell you what we don't do, there's no reason to believe what we say we do.
- We don't send you a schedule of hours. We don't decide when you film: we decide what gets filmed and when it gets posted.
- We don't copy another creator's plan. What works with one audience won't necessarily work with yours.
- We don't change direction every week. A plan that gets reinvented every Monday isn't a plan; it's nerves.
What creators usually ask us
How much time do I need to put in?
Less than you think if the plan is good, because you film in blocks.
What if I can't film one week?
Let us know and we'll replan. What doesn't work is disappearing without a word: the posting calendar depends on the material existing.
Your first plan comes out of the assessment
You don't need to show up with ideas. The first few weeks of the calendar come out of that initial conversation.
Applying is free and there's no commitment. A real person gets back to you within 24 h.